The Cultural Collaborative, A Plan for San Antonio’s Creative Economy, prepared in 2005, spelled out the need for an “overarching vision that would integrate public art into the fabric of the City in a cohesive way.” It called for San Antonio to invest in itself through public art.
Under the premise that “Public art projects should create places and spaces to reveal influential stories about San Antonio’s history, cultures, characteristics, and uniqueness,” PASA completed a major planning initiative with consultants Gretchen Freeman and Gail Goldman. This plan, entitled "Public Art San Antonio" completed in 2006, included recommendations for establishing the Public Art Board for oversight and advocacy and updating public art policies that became ordinance in 2011.
The expansion of the River Walk beyond downtown created opportunities for public art projects in one of San Antonio’s most treasured public spaces. (See some examples PASA MAP.) "Currents and Eddies", created by Lorna Jordan, was completed in 2006 in partnership with the San Antonio River Authority. This plan was pivotal in the development of the public art program undertaken by the San Antonio River Foundation for the river’s Museum Reach and Mission Reach.
In keeping with the idea that the context is as important as the art, PASA’s purpose is to ensure that future projects are developed and designed for the appropriate context with community input. In 2013, PASA began working with Mikyoung Kim Design to develop an art master plan for the Hemisfair Park redevelopment. The plan, "The New Confluence" was completed in the summer of 2015 and addresses short- and long-term art opportunities that integrate with the redevelopment plans for Hemisfair and public/private partnerships.